Hello, vienna

Art and culture are embedded in the soul of Vienna: imperial splendour, world-class museums, opera and classical music heritage. Modernist legacy and a cosmopolitan flair add delicious contrast to the old-world charm. Walk down the parks and grand palace-lined Ringstrasse, experience the centuries-old cafe tradition and admire the astonishing architecture of a buzzing modern capital filled with history.


The Shopping to Visit

Shopping on Kärtner Straße

Kärntner Straße

The route along Kärntner Straße, running from the Vienna State Opera to Stephansplatz is the most popular shopping street in Vienna. This high-street mainly hosts big international brands, but on its side streets some shops of local specialties can still be found.Stop by at Steffl department store with its luxury designers and fabulous panoramic elevator. Peek & Cloppenburg is another architectural highlight, while the Swarovski store offers a very special shopping experience.

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Mariahilfer Straße shopping street in Vienna

Mariahilfer Straße

The longest shopping street in Vienna, Mariahilfer starts close to the Ringstrasse and goes up until Westbahnhof railway station. In between, department stores, large branches of the European clothing chains, home decor stores and street cafes can be found. There are plenty of small boutiques in the side streets which offer some great, more traditional products.

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Exotic fruit at Naschmarkt in Vienna


Vienna Naschmarkt, on the plateau above the Wien River, is an absolute must for any visitor to Vienna. Shoppers can find a huge selection of fresh fruit and vegetables, fish, meat, spices and exotic specialties from many countries, such as Italy, Greece and Turkey in the 123 fixed stands along a 1.5 km walk. Stop by for some of the best kebab and felafel wraps to be found in town.

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Altmann & Kühne chocolate shop

Altmann & Kühne

Around 50 types of the finest pralines have been on offer here since 1928, making ideal souvenirs for any visitor to Vienna. The Viennese confectioner’s handmade specialty is known as Liliput confectionery and it is still made according to an original recipe.

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Kohlmarkt shopping street in Vienna

Kohlmarkt & Goldenes Quartier

The luxury shopping area Kohlmarkt offers flagship stores for major brands. Having once housed the Royal Court's appointed jewellers, Kohlmarkt still sticks to the legacy with shimmering windows by famous brands and traditional Viennese jewellers.The neighbouring Goldenes Quartier is a modern shopping area located at the core of Vienna Old Town and packed with stores of international luxury brands, including Louis Vuitton, Armani, Prada and Miu Miu.

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Flea Market at Naschmarkt

Flea Market at Naschmarkt

There is a flea market taking place every Saturday between 6:30 am and 2 pm at Vienna’s Naschmarkt. This is the largest market of this type in Vienna and one of the best in Europe; framed by the stunning Art Nouveau buildings surrounding the square one can expect to browse for hours among the stalls selling everything from valuable antiques, furniture and china to second-hand clothing, books and records.

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