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Shopping

The Shopping to Visit

Panoramic view of central Carinthian Street (Karntner strasse) in Vienna old town

Kärntner Straße

The route along Kärntner Straße, running from the Vienna State Opera to Stephansplatz is the most popular shopping street in Vienna. This high-street mainly hosts big international brands, but on its side streets some shops of local specialities can still be found. Stop by at Steffl department store with its luxury designers and fabulous panoramic elevator. Peek & Cloppenburg is another architectural highlight, while the Swarovski store offers a very special shopping experience.

Autumn trees and people Shopping On Mariahilfer strasse

Mariahilfer Straße

The longest shopping street in Vienna, Mariahilfer starts close to the Ringstraße and goes up until Westbahnhof railway station. In between, department stores, large branches of the European clothing chains, home decor stores and street cafes can be found. There are plenty of small boutiques in the side streets which offer some great, more traditional products.

Naschmarkt

Vienna Naschmarkt, on the plateau above the Wien River, is an absolute must for any visitor to Vienna. Shoppers can find a huge selection of fresh fruit and vegetables, fish, meat, spices and exotic specialties from many countries, such as Italy, Greece and Turkey in the 123 fixed stands along a 1.5 km walk. Stop by for some of the best kebab and falafel wraps to be found in town.

Altmann & Kühne

Around 50 types of the finest pralines have been on offer here since 1928, making ideal souvenirs for any visitor to Vienna. The Viennese confectioner’s handmade specialty is known as Liliput confectionery and it is still made according to an original recipe.

Central shopping Kohlmarkt street in Wien old town

Kohlmarkt & Goldenes Quartier

The luxury shopping area Kohlmarkt offers flagship stores for major brands. Having once housed the Royal Court's appointed jewellers, Kohlmarkt still sticks to the legacy with shimmering windows by famous brands and traditional Viennese jewellers. The neighbouring Goldenes Quartier is a modern shopping area located at the core of Vienna Old Town and packed with stores of international luxury brands, including Louis Vuitton, Armani, Prada and Miu Miu.

Flea Market at Naschmarkt

There is a flea market taking place every Saturday between 6:30 am and 2 pm at Vienna’s Naschmarkt. This is the largest market of this type in Vienna and one of the best in Europe; framed by the stunning Art Nouveau buildings surrounding the square one can expect to browse for hours among the stalls selling everything from valuable antiques, furniture and china to second-hand clothing, books and records.