The area is 71% white, young and rich, with it now full of posh fools popularised by Channel 4 reality show Made in Chelsea. Other icons include Chelsea Pensioners and Sloan Rangers (google them!).
Chelsea football club. Successful, full of stars and soon to be playing in a new purpose-built stadium, Chelsea F.C are a good bandwagon to get on.
Stamford Bridge, of course. The iconic football stadium of the local (but international) team is worth a visit while it's still open.
Exclusive and upper-class. Chelsea is for people that like the finer things in life. Expect to find it hard to shop in an affordable supermarket, but easy to window shop for designer handbags.