El Born was once a seaside area for medieval aristocracy, nowadays the neighbourhood is being invaded by a thriving creative community. Small museums and galleries rest aside notoriously known museums like Museum Picasso – that gathers the work of the famous painter. The streets that weave away from the medieval buildings, hide designer shops, vintage stores and local markets. Nowadays people are attracted to Born for shopping on the beautiful boutiques. Every day the cafes on the streets are packed and at night people move along to Passeig de Born. This is without a doubt the heart of the neighbourhood, where people come to eat tapas along with a beer or cocktail.